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Telegram CEO faces charges in for criminal activity on app
Pavel Durov, the billionaire CEO and co-founder of Telegram, has been formally charged in France with enabling illegal transactions and other criminal activities on the messaging platform. French...
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Adobe unveils Workfront Planning to streamline marketing execution
Adobe has announced the general availability of Adobe Workfront Planning, part of Adobe Workfront, an work management application, this new offering connects fragmented workflows and data across...
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YouTube rolls out QR codes for seamless channel sharing
YouTube has introduced a new feature that will allow creators to generate QR codes directly within the platform, which will eliminate the need for third-party apps. Previously creators relied on...
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SW Network wins creative mandate for Udaan
SW Network has been chosen to lead the creative mandate for Udaan. As per this mandate, SW Network will be responsible for boosting Udaan's brand visibility and accelerating business growth through...
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#SS30Under30: Unveiling the nominees
Social Samosa’s 30 Under 30 is back, shining a spotlight on the rising stars making waves across advertising, marketing, content creation, and entrepreneurship. This initiative is more than just an...
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Signature Global appoints Poulomi Ray Head of Digital Marketing and CSR
Signature Global has appointed Poulomi Ray as the new Head of Digital Marketing and CSR. Ray brings over 16 years of experience in the marketing and communications domain, having held significant roles...
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Hettich India appoints Wondrlab Network as its creative partner
Hettich India has partnered with Wondrlab to enhance its brand presence and engage target audiences for their furniture fittings, door hardware and built-in appliances categories, in a more meaningful...
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Google adds tools to help retailers capture shopping trends
Google is ramping up its efforts to support businesses ahead of the holiday season. The tech giant has announced several new updates to its Google Merchant Center, aimed at enhancing product visibility...
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Meta to shutdown Spark AR studio by 2025
Meta announced that it will discontinue its Spark AR Studio platform, effective January 14, 2025. Spark AR Studio, launched in 2017, has enabled creators and brands to build custom augmented reality...
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Underdog wisdom: What Slow Horses teaches marketers about success
British espionage drama ‘Slow Horses’ has captivated audiences with its unique blend of dark humor, complex characters, and high-stakes intrigue. Based on the acclaimed ‘Slough House’ series by Mick...
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Collective Artists Network & TTT launch StoryPacks
Collective Artists Network has announced the launch of StoryPacks, a offering designed around Terribly Tiny Tales to supercharge brands’ social media presence through authentic, engaging storytelling....
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World Vision Australia highlights global sexual violence against women in new...
According to the United Nations, 1 in every 3 women is subjected to physical or sexual violence at least once in their lives. The number adds up to 736 million globally, a number that has remained...
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Instagram unveils Creator Lab and new features to empower aspiring creators
Instagram has introduced a new educational platform called Creator Lab, aimed at aspiring creators, alongside showcasing several new product features released recently. Meta also highlighted trends...
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Pepperfry’s festive marketing strategy blends online and offline experiences,...
As the festive season approaches, consumers often finalise their big-ticket household purchases — like furniture — by August, leading to a typical slowdown in buying activity that stretches until...
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Meta's AI model Llama sees 10x growth
Meta’s open source AI model Llama 3.1 saw a ten-fold increase in usage since 2023. Llama 3.1 released in July 2024, added support for eight languages, expanded the context length to 128k and also...
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Case Study: How Under Armour’s influencer-led campaign reached over 200Mn users
Under Armour released the "ZIDD FOR MORE" campaign featuring two-time Olympic Gold and Silver winner Neeraj Chopra. Spearheaded by creative agency, Infectious Advertising, capturing hours of Neeraj...
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Celio appoints Rejoy Rajan as head of marketing & PR
Celio, a French menswear brand has announced the appointment of Rejoy Rajan as its Head of Marketing & PR. Rajan has over 16 years of experience in Brand Management, Marketing Strategy (B2B &...
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The Womb bags Mahindra Lifespaces’s creative mandate
Mahindra Lifespace Developers Limited (MLDL), the real estate and infrastructure development business of the Mahindra Group, has announced the appointment of The Womb as one of its strategic and...
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Lowe Lintas bags the creative mandate for Amaron
Lowe Lintas has been awarded the creative mandate for Amaron, the flagship brand of Amara Raja Energy & Mobility Ltd (formerly known as Amara Raja Batteries Ltd), after a keenly contested...
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Instagram introduces comments on stories
Instagram is rolling out a new feature which will enable users to comment on stories and it will be visible to all the viewers of the story. This update aims to boost interactions on the platform,...
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