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Total ad impressions on Meta’s apps surge by 10% YoY
In Meta’s Q2 earnings announcement, the company highlighted strong increases in both users and revenue, with AI playing a key role. User growth Meta's “Family Daily Active People” rose to 3.27 billion...
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Enhanced employee experience leads to 27% revenue growth: Report
VML India has launched a report titled ‘Employee Experience (EX) and why it matters.' Findings from the report show that improving EX can influence organisational credibility, perception management and...
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IPG Health’s Studio Rx boosts campaign production with Adobe Firefly & Custom...
Studio Rx, part of the IPG Health network, is a global production company that partners with the world's healthcare brands to deliver impactful and innovative marketing content. When Studio Rx decided...
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Marketers on analysing the trends shaping the future of A&M
The sixth edition of Social Samosa's The Marketing Pulse Summit saw a dynamic session moderated by Abhishek Gupta, CMO of Edelweiss Life, where industry experts came together to explore how marketing...
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TV ad volumes fall by 3% in H1 2024: Report
According to the TAM TV AdEx report, television ad volumes dropped by 3% in the first half of 2024 (January-June) compared to the same period last year. This decline is notable despite major TV events...
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Marketer’s on planning budget and media investments
The fourth panel discussion at The Pulse Marketing Summit titled ‘The Marketer's Guide to Plan Media Investments’ featured marketing leaders conversing on the trends shaping brands’ approach and media...
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52 out of 53 of top apps in India use deceptive patterns: ASCI report
In a study by the ASCI Academy, in collaboration with Parallel HQ, a design firm, the prevalence of deceptive patterns in popular Indian apps has been brought to light. Dark patterns are deceptive...
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86% of CMOs in India see creativity as crucial for driving business growth:...
Dentsu Creative has released its annual global survey of 950 chief marketing officers (CMOs), indicating a new era of global empowerment driven by an exceptional confidence in the power of creativity....
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Snapchat sees boost in ad revenue performance; surpasses 850 mn users
Snap Inc. has released the Quarter Two (Q2) Snapchat earnings report for the year 2024, showcasing its increase in daily active users, new content offered to build the community, and efforts to drive...
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Facebook's new campaign celebrates community power
Facebook has launched a campaign titled ‘Get more into what you’re into’. Created by Fundamental, the campaign brings into light Facebook’s ability to enrich the lives of its users via people-powered...
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Pops and Chax: Meet the Tom and Jerry of the Ad world
The story of Pops aka KV Sridhar and Chax aka KS Chakravarthy begins in the corridors of Ulka, before it became FCB Ulka. It was a time when the digital age was a distant reality, and the duo first...
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AdSpot: Dove, Tata Tea Premium, Facebook, WhatsApp and more
Every week, we're bombarded with a flood of advertisements, all competing for our attention. However, only a few manage to truly stand out and grab our focus. Social Samosa’s AdSpot helps cut through...
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Changing role of marketing in the digital landscape
A few oft-repeated topics doing the rounds of boardrooms today is whether the lines between Sales and Marketing are getting blurred especially for brands that are being built digitally? Is one...
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NIIT Ltd. appoints Anshumaan Prasad as Head of Marketing
NIIT Ltd., a skills and talent development corporation announced the appointment of Anshumaan Prasad as its new Head of Marketing. In his role, Prasad will lead the organisation’s marketing strategy...
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KDMC files complaint against ad agency after hoarding collapse injures two
The Kalyan Dombivli Municipal Corporation (KDMC) has lodged a complaint against Guru Advertising, an out-of-home (OOH) advertising agency, following the collapse of an oversized wooden hoarding at...
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TruthIn onboards Revant Himatsingka as brand ambassador
Revant Himatsingka aka FoodPharmer has partnered with TruthIn for packaged food, personal care and cosmetic products. Joining TruthIn as its brand ambassador, the creator will scale up his efforts to...
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Wavemaker India wins integrated media mandate for Taco Bell
Wavemaker India, part of GroupM, has recently bagged the integrated media mandate for Taco Bell, the well-known American fast-food chain that offers Mexican-inspired cuisine. The account will be...
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Three Fourth Solutions wins the marketing mandate for Halder Group
Three Fourth Solutions (TFS) has won the mandate for Halder Group to elevate the brand's visibility through a comprehensive integrated marketing approach. Operating from the agency’s Kolkata office,...
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Suroskie appoints Tara Sutaria as brand ambassador
Suroskie, the Indian self-care brand, blending traditional wisdom with modern science, has announced the appointment of actress Tara Sutaria as its brand ambassador for the hair care segment. The...
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Pernod Ricard elevates Joydeep Basuroy as the Group Head - Marketing
Joydeep Basuroy has been appointed as the Group Head for Marketing at Pernod Ricard, highlighting his expertise and leadership in driving strategic initiatives within the organisation.Announcing this...
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