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Akhilesh M Ramachandran joins FCB Group India as Executive VP
FCB Group India has appointed Akhilesh M Ramachandran as the Executive Vice President. Sharing the news in a LinkedIn post, Ramachandran said, "I’m happy to share that I’m starting a new position as...
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KRAFTON India partners with Paralympic Committee of India for Paris...
KRAFTON India has partnered with the Paralympic Committee of India for the upcoming Paris Paralympics 2024. In this partnership, KRAFTON India will sponsor training kits, bags and caps, ensuring that...
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AdSpot: Urban Company, Mahindra, HSBC, British Airways and more
Every day, our screens are flooded with countless new ads, each vying for our attention. It’s easy for most of them to blend into the background. However, a few exceptional ads manage to break through...
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Snapchat introduces new AR Experiences for the 2024 Olympics
Snapchat has introduced various new features for the 2024 Olympics, such as AR Lenses, official highlights, filters, and more. Additionally, Snap is making a significant effort to enhance fan...
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Sociapa wins the digital and creative mandate for Creamy Foods Limited
Sociapa has bagged the digital and creative mandate for Creamy Foods Limited - Madhusudan. Dheeraj Raj, Founder of Sociapa, shared his enthusiasm about the collaboration, stating, “We are extremely...
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S Balasubramanian re-elected as President of Advertising Club Madras
S. Balasubramanian, National Head - Digital Media, Dinamalar has been re-elected as the 45th President of Advertising Club Madras for the year 2024-2025 at the club’s AGM held on Friday, the 26th July...
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Three Percent Collective secures digital media mandate for Gastronomix
Three Percent Collective (TPC), a digital marketing agency has won the digital media mandate for Gastronomix which is reinventing the street food space using technology, branding and product...
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Dove’s 'mothermonials' campaign encourages re-writing matrimonials for...
For the past three years, Dove has led a campaign in India called #StopTheBeautyTest, aiming to challenge beauty biases faced by women, especially in arranged marriages. In the latest edition, Dove...
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Elon Musk's X sees revenue decline despite claims of record usage
Despite the claims of rising popularity and 'record high' usage from X's owner and CEO, the transition to X has not been financially successful and may jeopardize Elon Musk's social media venture. The...
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Give yourself permission to fail: Josy Paul to his younger self
To call him unconventional would be an understatement. Josy Paul, Chairperson & Chief Creative Officer at BBDO India, once found inspiration while seated on a colourful commode. This was in his...
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Case Study: How The Belgian Waffle Co used fake money to celebrate National...
The Belgian Waffle Co celebrated National Waffle Day on 19th July 2024 with their viral #EveryoneKnows campaign. By creating FOMO through the campaign to promote their offer 'Waffles at Rs.100', the...
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82.5 Communications wins the creative mandate for Mother’s Recipe
82.5 Communications Pvt. Ltd. has won the creative mandate for Mother’s Recipe. The full-service creative duties of the brand will be handled by the agency’s Mumbai office. A competitive pitch saw 82.5...
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Ad veteran Bobby Sista passes away
Bobby Sista, an advertising veteran passed away on Saturday, July 27, at Breach Candy Hospital after a long illness. Born Shambhu Venkatrao Sista, he played a key role in shaping modern advertising in...
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Divine Solitaires joins hands with Vaani Kapoor for TSFI
Divine Solitaires is set to bring back diamond solitaire promotion with The Solitaire Festival of India (TSFI) for the third consecutive year in 2024— this time with actress Vaani Kapoor as the brand...
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Mia by Tanishq's new campaign with Sheetal Devi encourages audiences to look...
People living with disabilities often find themselves the unwanted center of attention, constantly reminded of their condition by the stares of strangers. As heads turn to watch them, even children may...
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X auto-enables data sharing for Grok AI; here's how you can disable it
X, previously known as Twitter, has automatically enabled a setting that allows the company to use users' posts for training its Grok AI. This setting is activated by default. The good news is that...
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Do women pull each other down?
As a seasoned HR and Diversity, Equity, and Inclusion (DEI) professional, I am frequently asked, "Why do women pull each other down?" Each time, I delve deeper into this uncomfortable truth that...
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Cheil’s Experience Commerce bags digital and media mandate for Eveready
Experience Commerce (EC), an integrated digital agency within the Cheil Network, has secured the annual digital and media mandate for Eveready Industries India Ltd, a portable energy and lighting...
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X records high engagement numbers for the 2024 Olympics
Despite reports of limited growth at X, the platform is seeing record-high engagement numbers for the Olympics, showcasing the ad placement opportunities this provides for its partners. According to X,...
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Delhi HC orders Patanjali to remove ads claiming Coronil as COVID cure
The Delhi High Court has directed Patanjali Ayurved to immediately remove advertisements for Divya Coronil tablets claiming they cure COVID-19. This order came from a single-judge bench of Justice Anup...
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