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John Thangaraj appointed as Chief Strategy Officer of Havas Creative Network...
Havas India has appointed John Thangaraj as the Chief Strategy Officer of Havas Creative Network India and his remit will include Havas Worldwide India (creative), Havas CX India (customer...
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FCB Ulka wins creative mandate for Provident Housing
FCB Ulka has been awarded the creative mandate for Provident Housing, Bengaluru's real estate brand. Provident Housing boasts a portfolio of residential projects spanning across major cities such as...
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Quora’s Vinay Pandey on using AI to enhance user experiences and brand...
Artificial intelligence (AI) has been a game-changer in marketing and advertising for a while now, and platforms and brands are continuously exploring its potential. Quora, a platform dedicated to...
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DDB Mudra Group appoints Shashank Lanjekar as National Strategy Head
DDB Mudra Group appoints Shashank Lanjekar as the National Strategy Head. Lanjekar brings over 25 years of experience in advertising, brand management, and strategic planning to the role and will work...
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Cheil expands its operations; opens Cheil X office in Mumbai
Cheil is expanding its operations in the financial capital of India with the launch of its new Cheil X office in Mumbai. This new office will allow Cheil X to tap into the Mumbai market, which is the...
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Havas Play inks strategic partnership with SGSE
Havas Play has entered into a strategic partnership with SG Sports, Media and Entertainment (SGSE), an arm of the APL Apollo Group. SGSE, helmed by tennis icon Mahesh Bhupathi as Chief Executive...
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The clash over campaign credits: Who gets the glory?
The heated legal clash over Jindal Steel's ‘Steel of India’ campaign has reached a decisive conclusion, marking the end of a contentious dispute that captivated the Indian advertising industry. At the...
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Digital is the most lucrative channel for FMCG brands: Meta report
On the sidelines of Meta Marketing Summit - FMCG edition held in Mumbai, the company announced findings from several Meta commissioned studies with market research firms Nielsen and Kantar that show...
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54% urban Indians expect AI to replace their jobs in the coming years: Report
Unlike some of the global markets that are over-exuberant about AI, a highly labour-intensive market like India is viewing AI in a rational and prudent way, for instance, while over six in 10 urban...
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Apple unveils the Apple Intelligence
Apple has unveiled Apple Intelligence (AI) for iPhone, iPad, and Mac, leveraging generative AI technology akin to ChatGPT. Tailored for iOS 18, iPadOS 18, and macOS Sequoia and devices including...
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Strategies for e-commerce brands in a cookieless world: In the age of privacy
With data privacy becoming increasingly crucial and cookies are on the verge of crumbling, privacy-first marketing has become the new norm. A survey by the Internet and Mobile Association of India...
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Ather Energy partners with Tilt Brand Solutions as its brand and...
Ather Energy has announced its partnership with Tilt Brand Solutions as its brand and communications agency, for their upcoming product line. As part of this partnership, Tilt Brand Solutions will...
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Pharmeasy's Saumil Parekh joins hBits as CMO
hBits has announced the appointment of Saumil Parekh as its new Chief Marketing Officer (CMO). With over 12 years of experience across FMCG, IT and e-commerce sectors, Parekh has held key roles at...
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VaynerMedia launches full-service agency in India
US-based VaynerMedia has announced the launch of its full-service agency in India, marking its sixth office in the Asia Pacific region and 13th globally. After over two years of operating in the...
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Elon Musk withdraws his lawsuit against OpenAI
Elon Musk has withdrawn his lawsuit against OpenAI and its CEO, Sam Altman, which accused the company of breaching its contract and straying from its mission to create AI technology for the benefit of...
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FanCode inks 5-year deal with Asian Football Confederation for broadcast...
FanCode, a streaming service in India has announced a five-year partnership with the Asian Football Confederation (AFC). This deal will bring an extensive array of men’s and women’s AFC competitions...
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Google's AI-powered searches raise environmental concerns
The introduction of AI Overviews by Google, a feature that delivers instant answers generated by AI for common queries, is raising environmental concerns. Google, managing over 90% of global internet...
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70-80% of our investments go into digital & hyperlocal marketing: Gaurav...
The India Quick Service Restaurant Market size is estimated at 25.46 billion USD in 2024. It is expected to reach 38.71 billion USD by 2029, growing at a CAGR of 8.74% during the forecast period of...
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Only 25% of advertisers are ready for cookie deprecation: YouGov Survey
Taboola today announced results from a study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite a...
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Team Pumpkin expands into North America; opens office in Canada
Team Pumpkin, an integrated creative and digital marketing agency has announced the opening of its new office in Canada. This expansion marks a significant step forward in the company's global growth...
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