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Aarthy Sridhar appointed CMO of Gulf Oil Lubricants India
Gulf Oil Lubricants India Ltd., announced the appointment of Aarthy Sridhar as Chief Marketing Officer (CMO). With over 13 years of experience in brand building and category leadership at Hindustan...
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IPG pressured by Elon Musk to up X ad budget amid Omnicom merger
X, the social-media platform owned by Elon Musk, is reportedly pressuring advertising giant Interpublic Group to increase client spending, raising concerns about the future of its recently announced...
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YouTube updates ‘Replace Song’ tool with AI-recommended audio tracks
YouTube has introduced AI-powered updates to its 'Replace Song' function in YouTube Studio and launched a new test for its 'Hype' programme, aimed at boosting smaller creators. The 'Replace Song'...
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Ad pricing for Maha Kumbh beats IPL and other high-impact media IPs
As the grand spectacle of Maha Kumbh 2025 came to a close on February 26, it left behind spiritual fulfilment for millions and also key marketing takeaways for brands and agencies. With over ₹3,000...
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Meta's AI expansion may include $200 billion data centre
Meta is reportedly considering the construction of a $200 billion data centre in the United States as part of its efforts to expand its artificial intelligence (AI) and virtual reality (VR)...
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Meta considers standalone app for Instagram Reels
Instagram is reportedly considering launching a standalone app for Reels, according to a report by The Information. The move, discussed by Instagram chief Adam Mosseri with staff, suggests the platform...
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Lifebuoy marks its new chapter at the Mahakumbh Mela
For generations, Lifebuoy has been more than just a soap. It has been a part of Indian homes, passed down like a habit across generations, from when hygiene was just an afterthought to today, when it...
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Taboola unveils Realize, an AI-powered performance platform
Taboola has announced a new focus beyond native advertising and a powerful new technology platform called Realize. It is an industry-first platform that specialises only in performance outcomes at...
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Spikes Asia’s Innovation category shortlists announced; India secures four...
India has secured four shortlists in the Innovation category at Spikes Asia 2025, making up a significant portion of the 11 shortlisted entries. Amongst them, Dentsu Creative India and Leo Burnett...
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Beyond the sacred: An advertising gala at the Maha Kumbh Mela
You know how advertising loves a good bandwagon? Whether it’s the Cricket World Cup, the Olympics, or even Valentine’s Day, brands are always on the lookout for moments to shine. But this time, the...
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Tanmay Prusty joins Crompton Greaves Consumer Electricals as CMO
Crompton Greaves Consumer Electricals has appointed Tanmay Prusty as its Chief Marketing Officer, effective February 24, 2025. The company announced the appointment in an exchange filing, stating that...
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Reliance eyes IPL monetisation with neuroscience-driven ads
Mukesh Ambani’s Reliance Group is intensifying efforts to monetise the Indian Premier League (IPL) after finalising an $8.5 billion media merger with Walt Disney, Reuters reported on Tuesday. The...
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Pooja Sahgal appointed as Global CMO at IGI
The International Gemological Institute (IGI) has named Pooja Sahgal as its Global Chief Marketing Officer. Bringing over 35 years of experience, Sahgal has a background in marketing, branding, and...
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HC denies priority to plea seeking ban on AI chatbot DeepSeek
The Delhi High Court on Tuesday, February 25, 2025, declined an urgent hearing on a plea seeking a ban on DeepSeek, an AI chatbot developed by Chinese entities, in India. A bench comprising Chief...
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Titan partners with Qoruz to strengthen data-driven influencer marketing
Titan Company Limited has further deepened its collaboration with Qoruz, an influencer marketing intelligence platform, to drive more effective and data-backed influencer campaigns. This partnership...
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YouTube to reduce disruptive mid-roll ads
YouTube is updating how mid-roll ads appear in videos to enhance the viewing experience while helping creators earn more revenue. Starting May 12, the platform will reduce the number of ads placed at...
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AI has changed the SEO playbook: What’s next for marketers?
Two years ago, if you were in the market for a smartphone and had a set budget, the first thing you would do after consulting with your tech-savvy friends was Google it. For decades, searching for...
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Perplexity introduces Comet, an AI-powered web browser
Perplexity has hinted at the launch of its new web browser, Comet, and is now allowing interested users to sign up for early access. Aravind Srinivas, Perplexity's Co-founder and CEO, described Comet...
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Social Samosa Superwomen Tenth Edition: Nominations Now Open!
Social Samosa returns with the tenth edition of #Superwomen, a platform dedicated to recognise and celebrate women and non-binary professionals who are pushing boundaries, challenging the status quo,...
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Ritu Sharda joins Pravis as Partner and Chief Creative Officer from Oglivy
Pravis, a tech-first growth marketing agency, has appointed Ritu Sharda as its partner and Chief Creative Officer. With over two decades of experience in the industry, Sharda is one of India’s most...
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